Network Marketing – How to Go From a JOB to Network Marketing and Is It Worth It?

Transition from a JOB to Network Marketing Can Be Challenging

If you ask a large number of people to create their ultimate business or career in detail, listing the specific things they would like to have and things they would like to avoid, they would most likely have lists that look similar to the ones below:

Likes

Positive atmosphere – Great product/service – Unlimited income – Residual income – Enjoy the people with whom you work – Time freedom – Work is something meaningful – Room for personal growth – Lots of perks – International opportunities – Contribution to worthy causes – Low risk – Low start-up costs – Economy-proof – Tax benefits – Fun!

Dislikes

Boss – Commuting – Alarm clocks – Work schedules – Other employees – Politics, cliques, & compromises – Discrimination – Educational requirements – Lack of benefits – Lack of training – Lack of advancement – Lack of appreciation/respect – Lack of challenge – Lack of support – Not enough pay – Don’t enjoy work duties – No fun!

Since most of us already know what a JOB is, I would also like to explain what Network Marketing is (and isn’t), so we are absolutely clear about our subject. We will begin this overview with a definition of some of the basic marketing terms:

Marketing:

Simply means the moving of a product/service from the manufacturer or provider to the consumer.

Retail Sales:

This is what most people think of as ‘selling’. This is includes product sales from retail stores, groceries, department stores, drug stores, etc.

Direct Sales:

This usually includes product or service demonstrations or door-to-door sales for items such as insurance, cookware, encyclopedias, Fuller Brush, Avon products, as well as home parties for things such as Tupperware, jewelry, scrapbooking, etc. Direct sales may also be done by mail order. With direct selling companies, you work for that company. If you decide to quit and move to another area, you have to start all over.

Network Marketing:

This type of marketing is sometimes referred to as ‘Multi-level Marketing’ (MLM). It is all about moving products and services by building relationships with others (networking). The main difference in Network Marketing and the other types of sales above is that in Network Marketing, you are in business for yourself… not by yourself… providing products and/or services to others.

If you choose to build this type of business with the company who sponsored you, in most cases if you move to another area you can resume building your network without losing the volume of the group that you left behind. In most Network Marketing companies, you are either buying products and/or services from the company you represent at wholesale prices and then providing them to your customers at a retail price (the difference being your profit), OR you are personally trying the products/services yourself and then sharing their benefits with others. Then they can purchase them through your company… usually at a lower price than they are currently paying. You are then paid a percentage on your use as well as on their continued use of those products/services.

When you build your own business by sponsoring and training other motivated persons like yourself, you build a ‘network’ through which to channel the movement of your products and/or services. The money made in this type of opportunity can be life-changing and is primarily made through the network-building activities. But large bonuses and outstanding residual income also comes from the product and service offerings. You get paid over and over for products/services you only had to provide once! Note: if you are operating out of your home, there can also be substantial tax breaks.

Multi-level Marketing (MLM):

This is the older term previously used for what is now referred to as Network Marketing above. It refers to a system of compensation provided to persons on more than one level who are causing the product to move or the service to be provided. (Some of the illegal ‘pyramid schemes’ discussed below and chain distribution schemes/letters have tried to pass themselves off as MLM companies, which has created a great amount of confusion and incorrect assumptions.)

Pyramid Scheme:

Most Network Marketing opportunities are NOT ‘pyramid schemes’. Pyramid schemes are illegal and do not include the movement of either products or services. If a product doesn’t move, you can’t call it ‘marketing’.

View of Pyramid vs. Network Marketing:

Pyramid

Most companies who manufacture a product or provide a service are built and organized in the pyramid shape. The manufacturer/provider is at the top of the pyramid, the sales force is in the middle, and customers are at the bottom. The difference in Pyramid Marketing is not so much that it is built from the top down, as the fact that there is no manufacturing or service at the top and no customer base at the bottom. There is only the person who started the company at the top, and those who are under that person are hired and paid only to recruit other recruiters. Since there are no products and/or services, there are no customers and no value received (other than recruiting bonuses).

Network Marketing (or MLM):

Network Marketing/MLM companies have the same shape and functions as most of those companies above, but in Network Marketing, there is always the movement of either products, services (or both) to the customer, who receives the value of those products/services. Network Marketing is all about moving products and services by building relationships with other people (networking). Network Marketing is a huge business opportunity and has been in our midst for about 35 years. They wouldn’t have been around at all if they were illegal! Some companies that have been around for twenty years or so earned $2 million to $15 million in their first year or two and are planning to do a billion dollars per year in the future. You can begin to see how the right opportunity with the right company could be the road to financial independence!

I do feel that it’s only fair to tell you that opportunities such as these are NOT ‘get rich quick’ schemes. These opportunities require that you have the following traits, at a minimum:

– Motivation – You must have a very large motivator or goal

What is your ‘Why’? Why do you want to succeed? What do you want out of life?… and out of this opportunity?

Are your reasons strong enough to keep those spirits up when you get discouraged… as we all do from time to time?

– A desire to make a difference by helping others make a difference

– You must be ‘coachable’ with a desire and willingness to learn. Your sponsors will always be there to help you whenever you need help, but you must also help yourself by listening and learning daily

– You must have confidence and believe in yourself, your company, your sponsor, and your services and products. (Everybody knows that ‘if you think you can’t do it, you can’t’)

– You must maintain a positive helpful attitude… that shows from the inside out… in order to be truly helpful to your customers and those you are teaching (‘Negative Nellies’ don’t do very well in this business… especially since your business is built on a foundation of relationships!

Doctors, lawyers, and attorneys (to name a few) spend years & years after graduating from college to learn their professions. Though the profession of Network Marketing does not take as much time and effort to learn, you must realize that it cannot be learned overnight. You can’t get discouraged after only a few weeks! You will have sponsors helping you every step of the way, but you must study both the network marketing concept and study your company’s products/services to be able to succeed in this business. To be truly successful, you must also be able to teach someone else the same things that you learned in order to help them be more successful. Previous teachers and educators have, in some cases, been more successful in Network Marketing than previous sales professionals.

Most of the people in typical jobs can relate to the amount of freedom that being in Network Marketing could provide on a full-time basis (see the ‘Likes’ list at the beginning of this article), but most are only able to start part-time. The quicker you make the move, the faster you eliminate the ‘Dislikes’ items and begin to achieve the freedoms you deserve. The best way to not just survive, but to thrive in this economy, is through Network Marketing. Companies still must move their products and services. They either have to hire a large, expensive sales force and pay for massive, costly advertising, or utilize Network Marketing to tell their story by word-of-mouth. They can provide support and pay distributors/representatives on a purely performance basis to promote their products. In this economy, word-of-mouth advertising continues to work better than any other form of promotion.

The ‘Catch’ to Network Marketing is learning to accept a temporary loss of social esteem from uninformed people who don’t fully understand the relatively new concept of relationship marketing. People will think less of you not only because they are ‘stuck’ in the old way of doing business, but because of what they have heard from their friends/acquaintances to be true about ‘Network Marketing’ or ‘MLM opportunities’. These pre-conceived beliefs have taught them to think of Network Marketing as a sort of glorified lottery ticket with scratch off numbers representing the friends & family that they think ‘might be good at this sort of thing’. When their numbers don’t win, they give up, and end with nothing… just like a lottery ticket.

Those who didn’t take this opportunity seriously usually have told their friends: ‘Look, I’ve been there. I’ve done it. I talked to every person I know, and Network Marketing just doesn’t work. Save your money!” This becomes another lost opportunity probably because they didn’t look at it as though they were learning a new profession or starting a new business. They were just hoping to ‘get lucky’.

The other objection you will likely hear is: ‘Don’t get involved with that. It’s a ‘Pyramid Scheme’.” They may or may not know that pyramid schemes are illegal. They probably are not aware that Network Marketing would not have been flourishing for the last 35 years if it were illegal. They also probably don’t realize that the pyramid’s shape and framework can describe most all businesses. Only the companies with no products, services, or customers, where the distributors/representatives of that company receive income only for recruiting other recruiters are typically in the category of ‘Pyramid Schemes’.

If you can deal with (and learn to welcome the challenge of) the rejection from the people who have these misconception of Network Marketing, then companies will pay you an unlimited amount of money if you can learn to help the blind people see. If you decide to embrace Network Marketing, along with its inherent problems, then you need to learn to be a professional in the field. Below are some of the phases of Network Marketing.

Posers – those who treat this profession as a lottery ticket… hoping to ‘hit it big’ with as little effort as possible. You may start in this position, but if you are still there after 90 days, you had better ‘make a new plan, Stan!’

Amateurs – they focus on different things, though still a lot of focus is on ‘luck’ – looking for that one sign-up that will make you rich. The other focus is on timing, positioning, training, and shortcuts. Basically, all quick marketing tactics are learned and utilized.

Professionals – Wikipedia definition: A person who is paid to undertake a specialized set of tasks and to complete them for a fee. The possible definition of a Network Marketing Professional is: A person who is an expert at the skills required to build a large and successful Network Marketing organization.

Excitement & passion are wonderful and very necessary, but so is professional knowledge and skill. You must know all aspects of not only the products/services you represent, the industry of your products/services, but how to best operate in the Network Marketing profession as well.

It has been said that there are 3 elements to a Network Marketing business:

1. Company’s products and/or services

2. Company’s compensation plan, training, & support

3. YOU

The first two elements remain the same for everyone, so the only variable that can cause either success or failure is the third element – YOU! Becoming a professional means deciding to never blame anyone or anything else for your failures. Accept responsibility for what only YOU create. Use your company as a resource… never as an excuse.

When starting in Network Marketing, according to Eric Worre’s “Go Pro’, there are seven skills necessary to build a huge business:

1. Finding prospects

2. Inviting prospects to understand your opportunity and/or product

3. Presenting your opportunity/product to your prospects

4. Following up with your prospects

5. Helping your prospects become individual business owners/representatives (or to become customers, if they are not interested in the opportunity)

6. Helping your new IBO/Rep get started right by mentoring them

7. Promoting events

Everyone has heard the saying: ‘Anything worthwhile takes time’. This is true in Network Marketing just as it is in any other business. This is not a ‘get rich quick’ scheme. If a person starts a traditional business, they expect to break even in their first few years and possibly pay back their initial investment over the first 5 years. When a person starts a Network Marketing business, they expect to get their money back in the first month, make a profit in the second month, and get rich by the third month. When that doesn’t happen, which is quite often the case, they blame Network Marketing. We DO have a better way to build a business, but it does not have a ‘magic formula’. Anything of value takes time to develop. You have to personally grow to the level you want to achieve. Watch those who have succeeded, learn from them whenever possible, and model their behavior. To earn more, you need to become more. Work on your skills and quit depending on luck, timing, or positioning. Don’t try to re-invent the wheel. The training and systems that your company has in place & uses daily are there for a reason: they have been proven to work. Find people in your company who have mastered the skills that you are lacking and watch them or ask for help directly. Study the many audio and video programs dealing with being successful in Network Marketing (try some Jim Rohn tapes).

With all of the information available on this subject, it is very difficult not to get distracted and forget your main mission of finding prospects, inviting, presenting, following up, closing, getting people started right, and promoting events. Find a balance between the learning and doing… if you spend all of your time learning, no prospects get added, no product/services are moved, and you make no money! If you want to learn how to talk to people on the phone, then talk to more people on the phone. Don’t wait until you have complete knowledge of something before you attempt it. Action should be the center of your focus. Focus on how MANY learning experiences you can have, rather than focusing on whether they were ‘good’ or ‘bad’ experiences. The more experiences you have, the more you learn.

Choose a skill you want to develop, make a plan, do your plan, then review your results for future improvement. As luck would have it, teaching a subject is the best way to learn it, so start by teaching all you have learned to your new individual business owners/representatives, and see how fast you can help bring them get up to speed in this new profession. It will help them while it helps you!

Watch the type of people with whom you associate – especially in the beginning phases of learning the business. Jim Rohn teaches the ‘Law of Association’, which basically says that you will become the average of the 5 people with whom you spend the most time. You think, act, talk, dress, and even earn as they do. This can be scary… but it is true! Get away from toxic people around you or they will permanently try to keep you down. Spend more time with positive people who have similar dreams and goals and those who have the skills and knowledge that you feel are necessary for you to learn.

In summary, we all ultimately have the choice of staying in a JOB and fulfilling someone else’s dreams, or accepting the challenges of learning a new way to achieve our dreams (and some of us have put that off for far too long!). Don’t let anyone kid you… this is not a decision to be taken lightly! The emotional experiences of Network Marketing can be challenging. It requires HARD work, consistency, focus, and patience to achieve and maintain long-term success, rather than luck, timing, positioning, or signing that ‘magic’ person. Though this may be hard work, it is good work that helps people achieve their dreams, and is the best way that I know for the average person to enjoy financial freedom.

When you have a clear picture of what this freedom is like, you will find that the price you have to pay to achieve this freedom with Network Marketing is very low. When you help others achieve this kind of freedom, it is TRULY rewarding! You have the ability to help people see a bigger picture of themselves and help them change their lives. With Network Marketing you can really ‘make a difference’!

Network Marketing Recruiting Secrets Revealed

In this article, we’re going to cover how you can maximize your network marketing recruiting efforts while dramatically increasing the retention rate and overall performance of your downline. I am not going to sell you on anything whatsoever. I am not going to attempt to convince you to join my opportunity and I am not going to hold anything back on what you need to do to be successful. This information is my gift to you with absolutely no strings attached. Why I am giving this information away for free? My satisfaction comes from knowing that I have made a difference in the lives of people that are struggling with a home-based business opportunity and I know how that feels. It also means that my chosen industry of network marketing will continue to be respected as a viable and logical alternative to conventional business and employment.

As you find yourself understanding the principles I’m going to outline, you’re going to have a clearer picture of exactly what you need to do to make it to the top of your company’s compensation plan. Many of these secrets will doubtlessly be very scary to some people. However, if you’re the kind of person who is ready for success, you’re going to benefit from this information by leaps and bounds.

The cornerstone secret to recruiting for your network marketing opportunity is integrity. As obvious as this sounds, there is much more to it. When a person is recruiting for their network marketing opportunity they don’t set out to give their prospects the wrong idea of what network marketing is (I least I hope they don’t) but what sometimes ends up happening, is that their level of excitement coupled with a misunderstanding of what network marketing is and is not, ends up leading their new independent representatives down the wrong road. This leads to frustration and ultimately ends with a collapse of their downline. With the knowledge I’m going to give here, you’ll be able to avoid this unforeseen pitfall.

I have been hugely successful in network marketing, but it took many trials and errors before discovering how to succeed in this lucrative business, as well as how to keep people in my downline and help them succeed. In one opportunity I was able to recruit at least one person a day starting from day one, but I found that they would soon fall off out of abject frustration that they were not able to produce the results I was able to. At the time, I didn’t clearly understand what I was doing wrong but over the years the secrets to network marketing success have slowly been revealed to me.

What can you do to make sure that when you’re out recruiting for your network marketing opportunity that people will stay involved and that you’ll be successful? You must understand exactly what network marketing is and who actually makes it to the top of your company’s compensation plan.

Here are the secrets that you’ll need to know and that you’ll want to cover with your current downline and future prospects:

Network marketing is neither a job nor a get rich quick pyramid scheme. This may seem like a no-brainer like many of the other secrets I’ll be going over, but bare with me and I’ll explain the reason why this fact can be so deeply forgotten or misunderstood that the obvious becomes hidden. Understand that most people-even after they’ve heard your presentation about starting a home-based business-still may not fully understand what huge differences rest between a home-based business and a job. People who enter your organization who are stuck on job-think will have put forth the investment to get started and yet they mistake the independent representative application with a time-sheet for clocking in to work. At many jobs, you clock in and regardless of whether you do anything or not you will still get paid (so long as you’re not caught slacking off too much). When a person is running their own business they will make absolutely nothing unless they market their business. Once you grow your residual income and the momentum of your downline, then you can relax…and do it quite comfortably! However, initially it’s going to mean working hard…very hard. You’ve probably noticed the strange phenomenon that almost every single network marketing company has someone somewhere complaining that that particular company is a scam, yet your company probably has outstanding products or services and they probably have oceans of people who are making money and who are excited about being involved. Pyramid schemes are illegal, and if a company is found to be a pyramid scheme it is quickly shutdown by the government. So why do some people seem so unhappy with network marketing? This is the secret that fast food companies, recliner chair manufactures, air conditioning manufacturers and insurance salesman figured out. The average person wants satisfaction right now. The average person will always opt for the most relaxing position in life. The average person doesn’t want to sweat and the average person wants to be assured that so long as they keep doing the same thing every month, the money will be there. Unfortunately, if a person has not been properly informed about what it really means to own their own home business, they will likely give up and join the naysayers. To be successful in network marketing a person must be patient as they work each day to build toward their success. They must be willing to step outside of their comfort zone. They must be willing to sweat a little by taking a chance on their own self-determination and they must realize that the size of their network marketing paycheck hinges not upon clocking in, but the courage to face down every rejection while moving with excitement and urgency toward the manifestation of their dreams. Yes, it is hard work. However, the upside to network marketing recruiting is that if you’ve been trained by a quality company, or upline leader in your opportunity, you’ll find that working hard in your network marketing opportunity can be fun and exciting.

Network marketing success hinges upon hard work. A person cannot buy their way to top of a network marketing opportunity, it must be earned. Yes, it is possible to make it to the top of your company’s network marketing compensation plan by simply buying every prospect that you talk to a starter kit out of your own pocket and paying for all their customers (which would take a whole lot of money and very little work), but even if a person has that kind of money to waste, they’d find that their downline would collapse. The absolute only way anyone every makes it to the top of a network marketing opportunity and sustains and continues to grow their massive downline is by making a commitment to do network marketing recruiting the right way and by nurturing their downline. Nurturing your downline means being available to help them grow their own organizations. Recruiting the right way means putting your nose to the grindstone; putting your best foot forward to attract and present your opportunity to the right people, and never, ever, ever letting up on your success. If I told you I’d hire you for a job and that it entails working extremely hard almost every day of every month and that your reward will be to that get to work like a dog for many, many more years to come, would you take the job? Most people have agreed to that. Would it scare you if I told you that you’re going to have to work extremely hard over the next year to four years in your network marketing opportunity, but your reward will be that you’ll be able to walk away from your job, would you stick with your opportunity? If you answered “yes”, then lets proceed…because you already possess the characteristics that are at the nucleus of what makes top producers tick (courage and self-determination).

Network marketing recruiting takes a highly-motivated and disciplined personality. This means that a person must have the discipline to monitor their level of motivation and if they ever find themselves falling below optimum levels of excitement, they will immediately do whatever is necessary to change course. That could mean taking the time to watch your company’s opportunity videos again and again everyday, so that you’ll have a fresh feeling of excitement and be motivated to make it happen. It could mean making a “success collage” created out of pictures of the places you want to go, the kind of house you’d like to live in or the kind of car you’d like to drive. It could mean calling up your upline leaders for some uplifting advice. It could mean consistently listening to motivational speakers, playing their audios at home and in the car or watching their videos on YouTube. To reach your success goals you must be motivated. To be motivated you must be excited to make it happen. Excitement is contagious, and it’s the single most powerful ingredient for network marketing recruiting success.

Network marketing is not a pyramid scheme. People at the top of a network marketing organization do not necessarily make lots of money. What? Bare with me because this is another secret that might sound scary to some people but as I explain it you’re going to begin to understand exactly why you should be excited about this simple fact. Here’s how it works: If Alfred recruits Bob and Bob recruits Cassandra, we can imagine them in a straight line from top to bottom (A, B, C) with Alfred standing at the top of the organization, Bob standing on the level below him, and Cassandra last. Alfred goes wild, puts his nose to the grindstone and makes things happen. Cassandra is off the charts with her network marketing recruiting efforts; she’s always excited to talk to people about her opportunity and ends up building a massive organization. If we’d look back at Alfred, whose standing at the top, we’d see a massive organization below him due to his own efforts and multiplied by Cassandra’s diligence and hard work…but what about Bob? Bob only recruited Cassandra, he decided he’d stay involved because he loved the products and services, but he didn’t get promoted to any kind of prestigious title in the opportunity’s compensation plan. Why? Because network marketing isn’t a pyramid scheme and it isn’t a job. In a true network marketing company you can have someone above you who makes less money than you do. The percentages and bonuses you earn in a true network marketing opportunity are based upon your earned position. The keyword here is “earned”. If a person does not acquire the customers or independent representatives that they need to quality for their opportunity’s higher earned position they’ll earn a bit more money from the efforts of someone like Cassandra, but it will be pennies compared to what Cassandra earns herself. Yes, Bob is at the top of the huge organization but it’s Alfred and Cassandra who are making the real money, and rightfully so. In a conventional business, whether large or small, a person’s job position in the corporate pyramid linearly dictates how much money they make. In almost every case, in a corporation, the people at the top make the big bucks and the people at the bottom make much, much, much less. Network marketing rewards the people who are hungry for success regardless of where they are located in the organization’s structure. Think about that.

You have to talk to people. This one also seems completely obvious and because of that I never saw it as something I had to point out in my early days of network marketing. Due to leaving this out, many people in my downline would complain that they weren’t making any money. I couldn’t understand what was happening, but now I can share this with you: To be successful in network marketing you have to be willing to talk to people and share your opportunity in as many different ways as you can possibly think of. Have you put the link to your opportunity website in your email signature? Have you sent a short, gentle but excited announcement to every person you can think of, informing them that your home business is open for business? Have you made a YouTube video proudly and excitedly talking about all the neat stuff about your opportunity’s products or services? Do you have the courage to give a brochure or a DVD to a complete stranger? Make a commitment right now to inform your downline that to be successful in their own home-based business they must let as many people as possible know that they’re in business. Reveal to people that the secret to making money in network marketing is talking, and those who keep on talking are the ones who make it to the top.

The average person will not get rich with network marketing. This fact sounds pretty depressing when you first read it, but let me ask you: Do you consider yourself an average person? I can already answer that question. No, you are not an average person because if you were, you wouldn’t be reading this. An above average person is willing to take the time to invest in themselves and you’ve invested in yourself by seeking out knowledge that you can use to propel your business forward. Read this network marketing recruiting secret again and realize that it doesn’t have anything to do with whether or not you are going to be hugely successful in network marketing. You must refuse to be average. You must refuse to back down or give up. The average person is not self-motivated or excited about putting in hard work even if it means literally changing the future history of their family tree. Therefore, yes, it is an absolute fact that the average person in network marketing will only make a little money or no money at all. The average person doesn’t have anything to do with you or what you are capable of. You have made it this far. I have gut-checked you over and over, and you’ve made it this far. Are you going to give up or are you going to take the bull by the horns and prove that I am right when I say that you are not just another average person, but an above average success story in the making?

You must not be afraid to sell. A person must have no fear of the word “salesman” and no dread of the concept of “selling”. There are life-saving devices in hospitals because a salesman had the courage to stand by his product. If you know someone whose life was saved by a defibrillator, thank the doctor, nurse or paramedic…and don’t forget the salesman who sold their hospital the unit. If someone asks, “Are you trying to sell me something,” respond with excitement, “You bet I am…and you absolutely have to take a look at this!” Salesman are the highest paid people in the world. Why anyone would not want to be a salesman beats me. However, in network marketing you are selling your products or services but you are marketing your business opportunity. Successful network marketing recruiting means knowing the difference between these two areas of your business.

Successful network marketing recruiting doesn’t mean chasing people. Now that we’ve moved beyond the word “salesman” we can get to the pinnacle of network marketing recruiting secrets. In terms of getting people to sign up for an opportunity, a person must understand that successful network marketers do not sell people on an opportunity. You sell people products or services and selling them on a product or service means that you might need to convince them that it is superior to the competition or that it is otherwise something that will enrich their lives. Successful network marketers do not sell people network marketing opportunities, they market them. Marketing means inviting and inviting means we’re giving out invitations. An invitation, although it can certainly be an open invitation, typically means that a person has been assessed and selected to participate in an event or organization. I have absolutely no interest in chasing anybody to do anything. I will invite them. I will market my opportunity by letting as many people as possible know that the opportunity is here; that it exists, but it’s up to them to accept or reject the invitation. To be successful in network marketing a person must grow an awareness of the existence of their opportunity and let people make up their own minds. Almost everyone I had to convince to make an investment in themselves didn’t make any money no matter how much I tried to help them. I found myself not wanting to help them because they were so negative and required too much of my energy to motivate. On the other hand, those who are invited to watch a DVD, invited to listen to a business opportunity briefing or invited to click on a link, and who decide to get involved, are the people you will want to help make it to the top with you…and they are the ones who are going to help you get it to the top!

What Constitutes A Good Network Marketing System?

Every month tens of thousands of people invest their hard-earned money to join a network marketing company with the hope of earning a few extra dollars working part-time from the comfort of their homes.

By the end of their third month in business, 70% or more pull the plug and quit; often in worse financial shape than when they started. That’s a sobering and unfortunate fact. It’s also a fact that it doesn’t have to be that way.

The most important difference between those who fail and those who succeed in network marketing, is that successful people have found, and applied, a good network marketing system that makes the work involved much easier and more efficient.

A Network Marketing System is More Than Tools

To be sure, effectively using a variety of marketing tools is essential, but a collection of tools is not a marketing system.

A good network marketing system will employ a number of different tools in a fully integrated series of processes designed to achieve a measurable result.

As an example, many network marketing companies provide DVDs or access to an online video presentation or webinar that has an awesome presentation about the company and the products to help distributors enroll their prospects in the business.

Handing out the DVDs or sending people you know to the webinar is a very good way of introducing them to the opportunity and generating interest. But you need to do more. By themselves they do not constitute a network marketing system.

No matter how good the information is in those presentations, people are not going to enroll themselves. All the tools do is help inform them about the products and the business. Your primary goal in using the tools is so you can follow-up with people who want to learn more about your products and opportunity.

You must also have a system in place for finding other people who may be interested in your products or opportunity. If you are like most people, your list of friends, family and acquaintances is too limited to build and maintain a successful network marketing business.

You also need a method to collect their information so you can expose them to an informative presentation about your business. And then you need a way to follow-up with them after you have them on your list.

In short you need to integrate your tools into a network marketing system that allows you to generate leads, inform those leads about your products and opportunity, and follow-up with them so you can eventually enroll those that are interested into your business.

The Essential Elements of a Network Marketing System

A system can be defined as a sequence of processes designed to produce a particular result. The important processes are generating leads, informing, prospecting and enrolling.

Lead Generation

Priority number one for a good network marketing system is generating leads. Without leads you won’t have need of the other steps. Lead generation involves a number of coordinated steps as outlined below.

Targeting

You start the lead generation process by performing keyword research using market analysis tools to find a target audience with an expressed need for your products, services or opportunity. You might be looking for “stay at home moms” who want a way to make extra money from home, or if you market weight loss products, someone looking for a way to lose weight.

By using a search engine keyword research tool like Google Keyword Planner, you can establish which words and phrases people are using to find information in your selected niche. In the example of someone looking for ways to lose weight, they might be typing words like “diet”, or “how to lose weight” into their search bar.

You can also use the keyword planner and other tools like Market Samurai to assess how much competition there is for those keywords. You need to know how many web sites, blog posts, articles and perhaps ads are competing for those keywords.

Your goal is to find words or phrases that are closely related to your product or opportunity and are used frequently in online searches each month. Competition should be moderate to low.

Creating Content

You need to create content and then ensure that it is seen by your target audience.

Write articles or shoot videos in which you discuss the problems people are hoping to solve and the way in which your products or business can help them. The articles have to be relevant and provide good information.

You then submit your articles to various article directories, blogs and social media sites and publish them on your own blog or website. However, there’s more to this process as well. You have to get your material noticed by the search engines like Google, Bing and Yahoo.

Attracting Attention

To get noticed, your content has to appear on the Search Engine Results Page (SERP) for the various search engines. You want to get onto page 1 of Google, preferably in the top three. Optimize the content using the keywords you selected in order to show the search engines that your article is directly related to the searches being made.

Then you have to promote the article, video or other content using various off page optimization tools and techniques. That is basically accomplished by having many other websites linking back to your article or backlinking.

Collecting Contact Information

There’s one more critical thing you must include if you are to generate leads. Instruct your visitors as to exactly what they have to do to get further information. You must make it easy for them to give you their contact information.

Include a link to a capture page that allows them to leave their name, email address and perhaps phone number so you can send them to the information about your products, services or opportunity.

You now have a lead! But now the real work starts. A good network marketing system will now move you into the prospecting process aimed at converting leads to sales and distributors.

Following-up

Direct leads to the information and continue to correspond with them via email and/or by telephone. You continue to correspond with them via another important network marketing system tool, your autoresponder system.

Maintaining contact over an extended period allows you to establish a relationship with your leads and begin the prospecting process to determine if they are good candidates for your business.

Mastering the follow-up and prospecting stages is critical to network marketing success. Done correctly, it will convert many of your leads into paying customers and team members for your opportunity.

By now I think it should be pretty clear that it is essential to have a series of tools that work together as an integrated system in order to have success in network marketing.
Your network marketing system is a step-by-step process from the research to lead generation and onward to prospecting and enrollment. If you miss a step or don’t have the proper tools, chances of success are limited.

Consider A Turnkey Network Marketing System

You can spend a good deal of time and money purchasing marketing tools, learning how to use them and building an integrated system from the ground up. That’s one way of doing it.

A better approach that will take your business to a higher level in a shorter time is to utilize an integrated network marketing system that has already been tested and shown to produce the required result.

Use a system that other very successful people have used to produce the results you want. Follow the leaders because success leaves clues. Find out what they have done and just duplicate.

For my recommendation on a tested and proven system be sure to check out my personal information below.

I’m Terrence Neraasen. I work from home as an internet and network marketer. I struggled and spent a lot of time and money learning what it takes to be successful in this business. The traditional approach to network marketing never appealed to me, so I turned to the internet early in the game and found what I was looking for. My goal is to help you over that hurdle as well.

Building a network marketing business is neither simple nor easy, regardless of what many leaders tell you. The fact is most people cannot create a significant income by relying on their initial warm market. Lead generation and building a new and larger “warm market” is essential. That’s where most individuals who are new to the game fail. They don’t know how to create leads and convert them to sales. They run out of enthusiasm and money before they get their business off the ground.