Every month tens of thousands of people invest their hard-earned money to join a network marketing company with the hope of earning a few extra dollars working part-time from the comfort of their homes.
By the end of their third month in business, 70% or more pull the plug and quit; often in worse financial shape than when they started. That’s a sobering and unfortunate fact. It’s also a fact that it doesn’t have to be that way.
The most important difference between those who fail and those who succeed in network marketing, is that successful people have found, and applied, a good network marketing system that makes the work involved much easier and more efficient.
A Network Marketing System is More Than Tools
To be sure, effectively using a variety of marketing tools is essential, but a collection of tools is not a marketing system.
A good network marketing system will employ a number of different tools in a fully integrated series of processes designed to achieve a measurable result.
As an example, many network marketing companies provide DVDs or access to an online video presentation or webinar that has an awesome presentation about the company and the products to help distributors enroll their prospects in the business.
Handing out the DVDs or sending people you know to the webinar is a very good way of introducing them to the opportunity and generating interest. But you need to do more. By themselves they do not constitute a network marketing system.
No matter how good the information is in those presentations, people are not going to enroll themselves. All the tools do is help inform them about the products and the business. Your primary goal in using the tools is so you can follow-up with people who want to learn more about your products and opportunity.
You must also have a system in place for finding other people who may be interested in your products or opportunity. If you are like most people, your list of friends, family and acquaintances is too limited to build and maintain a successful network marketing business.
You also need a method to collect their information so you can expose them to an informative presentation about your business. And then you need a way to follow-up with them after you have them on your list.
In short you need to integrate your tools into a network marketing system that allows you to generate leads, inform those leads about your products and opportunity, and follow-up with them so you can eventually enroll those that are interested into your business.
The Essential Elements of a Network Marketing System
A system can be defined as a sequence of processes designed to produce a particular result. The important processes are generating leads, informing, prospecting and enrolling.
Priority number one for a good network marketing system is generating leads. Without leads you won’t have need of the other steps. Lead generation involves a number of coordinated steps as outlined below.
You start the lead generation process by performing keyword research using market analysis tools to find a target audience with an expressed need for your products, services or opportunity. You might be looking for “stay at home moms” who want a way to make extra money from home, or if you market weight loss products, someone looking for a way to lose weight.
By using a search engine keyword research tool like Google Keyword Planner, you can establish which words and phrases people are using to find information in your selected niche. In the example of someone looking for ways to lose weight, they might be typing words like “diet”, or “how to lose weight” into their search bar.
You can also use the keyword planner and other tools like Market Samurai to assess how much competition there is for those keywords. You need to know how many web sites, blog posts, articles and perhaps ads are competing for those keywords.
Your goal is to find words or phrases that are closely related to your product or opportunity and are used frequently in online searches each month. Competition should be moderate to low.
You need to create content and then ensure that it is seen by your target audience.
Write articles or shoot videos in which you discuss the problems people are hoping to solve and the way in which your products or business can help them. The articles have to be relevant and provide good information.
You then submit your articles to various article directories, blogs and social media sites and publish them on your own blog or website. However, there’s more to this process as well. You have to get your material noticed by the search engines like Google, Bing and Yahoo.
To get noticed, your content has to appear on the Search Engine Results Page (SERP) for the various search engines. You want to get onto page 1 of Google, preferably in the top three. Optimize the content using the keywords you selected in order to show the search engines that your article is directly related to the searches being made.
Then you have to promote the article, video or other content using various off page optimization tools and techniques. That is basically accomplished by having many other websites linking back to your article or backlinking.
Collecting Contact Information
There’s one more critical thing you must include if you are to generate leads. Instruct your visitors as to exactly what they have to do to get further information. You must make it easy for them to give you their contact information.
Include a link to a capture page that allows them to leave their name, email address and perhaps phone number so you can send them to the information about your products, services or opportunity.
You now have a lead! But now the real work starts. A good network marketing system will now move you into the prospecting process aimed at converting leads to sales and distributors.
Direct leads to the information and continue to correspond with them via email and/or by telephone. You continue to correspond with them via another important network marketing system tool, your autoresponder system.
Maintaining contact over an extended period allows you to establish a relationship with your leads and begin the prospecting process to determine if they are good candidates for your business.
Mastering the follow-up and prospecting stages is critical to network marketing success. Done correctly, it will convert many of your leads into paying customers and team members for your opportunity.
By now I think it should be pretty clear that it is essential to have a series of tools that work together as an integrated system in order to have success in network marketing.
Your network marketing system is a step-by-step process from the research to lead generation and onward to prospecting and enrollment. If you miss a step or don’t have the proper tools, chances of success are limited.
Consider A Turnkey Network Marketing System
You can spend a good deal of time and money purchasing marketing tools, learning how to use them and building an integrated system from the ground up. That’s one way of doing it.
A better approach that will take your business to a higher level in a shorter time is to utilize an integrated network marketing system that has already been tested and shown to produce the required result.
Use a system that other very successful people have used to produce the results you want. Follow the leaders because success leaves clues. Find out what they have done and just duplicate.
For my recommendation on a tested and proven system be sure to check out my personal information below.
I’m Terrence Neraasen. I work from home as an internet and network marketer. I struggled and spent a lot of time and money learning what it takes to be successful in this business. The traditional approach to network marketing never appealed to me, so I turned to the internet early in the game and found what I was looking for. My goal is to help you over that hurdle as well.
Building a network marketing business is neither simple nor easy, regardless of what many leaders tell you. The fact is most people cannot create a significant income by relying on their initial warm market. Lead generation and building a new and larger “warm market” is essential. That’s where most individuals who are new to the game fail. They don’t know how to create leads and convert them to sales. They run out of enthusiasm and money before they get their business off the ground.